These processes are all part of something that Amazon calls working backwards, which is where Colin got the title of his book. So we knew that we'd have to change the way we operated in order to continue to grow as fast as we were.” What does working backwards mean and how is the process used inside AmazonĪmazon has a lot of processes that are unique and quite a few of them were created back when Colin was working there. You also have to sleep and eat and go home and spend time with your family. “We quickly had to figure out we were facing the same growing pains that any fast growing company has, and we're trying to figure out how and when to layer in process, because we knew that doesn't scale, you know, there are only 168 hours in the week. There would be days where so many orders would come in that everyone would have to pitch in to get them out in time. And because they were growing so rapidly in such a short period of time the company relied a lot on individual heroic efforts to save the day. They expanded into the UK, Germany, Japan and France very quickly. They very quickly went from a single category retailer, selling books, to multiple categories.
The company now has over 1.3 million employees.Ĭolin says in the early days it was a very intense environment and their mantra was get big fast. They had two fulfillment centers in customer service. When Colin was working at Amazon there were only around 500 people working at the company and 100 people in the corporate area. He says, “I learned a ton about not only what it what it's like to take an idea on a whiteboard and turn it into a household name, but also how to create simple processes that work across a number of different types of organizations to build in your company and grow fast while we're remaining nimble and true to your roots.”Ĭlick here to get the transcript or listen to your favorite player. The management team that Colin was a part of was also working on building processes within Amazon so that the company could scale 10 and 100x. He started working at Amazon four years after the company started and he was there for 12 years, working very closely with Jeff Bezos.Ĭolin says it was a fantastic experience working at Amazon and during his time there they were inventing and creating a lot of the products we know today like Amazon Prime, Kindle, and Fulfillment by Amazon.
He’s also the co-founder of Working Backwards LLC and he is the former VP of Amazon.
To get weekly exclusive CEO interviews, and insights on leadership, the future of work, and employee experience hit the "subscribe" button here.Ĭolin Bryar is the co-author of the bestselling book Working Backwards: Insights, Stories, and Secrets From Inside Amazon. This is part of LinkedIn's new Newsletter Series.
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